Easter Sunday, the Gospel, and My Copywriting
It’s April 19, a day that’s known as Good Friday.
On this day, the Lord Jesus Christ went to a place called Golgotha and died on a cross—which was a form of Roman execution.
Three days later, on the day that’s called Easter Sunday, the Lord Jesus Christ rose from death and exited His tomb. As He says in Revelation 1:18…
I am He who lives, and was dead, and behold, I am alive forevermore. Amen. And I have the keys of Hades and of Death.
That’s why, this Sunday, I along with other Christians around the world will celebrate the fact that Jesus Christ is alive and risen from the dead!
At this point, you might wonder…
Okay, but what does this Sunday have to do with copywriting or content creation?
In short, everything.
There’s a saying out there that goes something like this: Some people are so heavenly minded that they’re no earthly good.
Nothing could be further from the truth.
What you believe about the person and work of the Lord Jesus Christ will have a direct impact on who you are, how you conduct yourself in business, and how you treat others.
In this article, I’d like to step aside from my other articles on content marketing. That’s why you won’t find tips on copy, strategic hyperlinks, or a call-to-action to hire me for your organization.
Instead of writing about digital marketing, I’d like to share with you the hope of the gospel and how it impacts my life as a copywriter.
What Is Easter Really All About?
Maybe you celebrated Easter as a kid—looking for the Easter bunny and scouring the yard for plastic eggs. Or perhaps you didn’t celebrate Easter at all—you might come from a Muslim, Hindu, or other religious background.
But whatever your background is, we can’t truly understand the true meaning of this historical event by consulting American cultural traditions.
We need to go to God’s source of truth—the Scriptures.
The Bible explains that Easter Sunday was actually preceded by the Lord Jesus Christ dying a bloody, terrible death.
And to understand this Sunday, we need to back up and see why the Lord Jesus Christ had to die in the first place.
Here’s the simple answer:
God is holy. Sin has consequences—namely physical death, separation from God, and conscious punishment in hell. And sin is so ugly that, to save sinners, God Himself had to die.
Writing this, I’m fully aware that someone might accuse me of being unkind or unloving. However, just the opposite is true.
It would be callous if a meteorologist knew that a hurricane was coming—but he deliberately didn’t warn anyone because he was afraid that homeowners might dislike hearing that they needed to evacuate.
In the same way, it is unloving not to share what the Bible teaches about sin and hell—and the hope of Easter that God offers through Jesus Christ. It’s because I want to honor God and love those around me that I’m sharing these truths.
Having said that, let’s look at what the Bible has to say about sin and God’s righteousness.
The Truth about the Holiness of God
In the Bible, God reveals that He is holy. For instance, in Habakkuk 1:13a the Bible says the following:
You are of purer eyes than to behold evil,
And cannot look on wickedness.
This doesn’t mean that God doesn’t know when sin is being committed. It means that sin offends His holy nature and character.
Psalm 7:11 is another verse where the Bible explains the holiness of God:
God is a just judge,
And God is angry with the wicked every day.
This is a terrifying reality because we commit wickedness and break God’s law—all the time.
All we like sheep have gone astray;
We have turned, every one, to his own way;
And the LORD has laid on Him the iniquity of us all.
It doesn’t matter whether you think you’re basically a good person—or if you’ve committed what others might label as “big” sins. In the sight of God, telling a “white” lie will condemn you just as much as lying under oath.
What’s more, God doesn’t keep a tally of sins. He doesn’t sit at a chalkboard and say, “If you commit more good deeds than sins, I’ll overlook everything.”
Here’s what the Bible says in James 2:10-11:
For whoever shall keep the whole law, and yet stumble in one point, he is guilty of all. For He who said, “Do not commit adultery,” also said, “Do not murder.” Now if you do not commit adultery, but you do murder, you have become a transgressor of the law.
The Bible also teaches this in 1 Corinthians 6:9-11:
Do you not know that the unrighteous will not inherit the kingdom of God? Do not be deceived. Neither fornicators, nor idolaters, nor adulterers, nor homosexuals, nor sodomites, nor thieves, nor covetous, nor drunkards, nor revilers, nor extortioners will inherit the kingdom of God. And such were some of you. But you were washed, but you were sanctified, but you were justified in the name of the Lord Jesus and by the Spirit of our God.
In other words, being unrighteous (sinning) will keep you out of heaven. It will keep you from inheriting the kingdom of God.
Because God is holy, breaking His law requires punishment. It requires consequences.
What are these consequences?
In Romans 6:23, God says that “the wages of sin is death”. And throughout the Bible, God makes it very clear that he demands death for sin—both on earth and in eternity.
You can see throughout the Bible how God punishes sin with physical death. For instance, in Numbers 16 God kills over 14,000 for sin against Him, the whole book of Joshua is about God judging nations with death, and in Genesis 6, God explains that the death brought about by the global flood was due to sin.
But the wages of sin isn’t simply death on this earth.
There’s also eternal death.
The Bible is very clear that there is such a thing as hell. Hell isn’t a place where people go to party. It’s a place of fire, judgment, sorrow, and unimaginable pain.
Jesus Christ says this in Mark 9:43-44:
“If your hand causes you to sin, cut it off. It is better for you to enter into life maimed, rather than having two hands, to go to hell, into the fire that shall never be quenched—where
‘Their worm does not die
And the fire is not quenched.’”
And in Luke 16:19-26, Jesus also says this:
“There was a certain rich man who was clothed in purple and fine linen and fared sumptuously every day. But there was a certain beggar named Lazarus, full of sores, who was laid at his gate, desiring to be fed with the crumbs which fell from the rich man’s table. Moreover the dogs came and licked his sores. So it was that the beggar died, and was carried by the angels to Abraham’s bosom. The rich man also died and was buried. And being in torments in Hades, he lifted up his eyes and saw Abraham afar off, and Lazarus in his bosom.
“Then he cried and said, ‘Father Abraham, have mercy on me, and send Lazarus that he may dip the tip of his finger in water and cool my tongue; for I am tormented in this flame.’ But Abraham said, ‘Son, remember that in your lifetime you received your good things, and likewise Lazarus evil things; but now he is comforted and you are tormented. And besides all this, between us and you there is a great gulf fixed, so that those who want to pass from here to you cannot, nor can those from there pass to us.’”
Notice that Jesus doesn’t say that the rich man was part of an organized crime ring. Christ doesn’t explain that this man had cheated and murdered thousands. He was an ordinary sinner—just like you and me.
To sum up what the Bible teaches, sin deserves hell.
As Romans 3:19 says...
Now we know that whatever the law says, it says to those who are under the law, that every mouth may be stopped, and all the world may become guilty before God.
Let me just pause here and explain that I’m not saying anything that doesn’t apply to myself.
I’ll be the first to admit that I have broken God’s law. I don’t see myself as some super-holy person. I am a miserable sinner who deserves punishment in hell that never ends.
But I thank God that He has provided a Savior.
And here’s the good news of this Easter—good news for you and good news for me!
God offers reconciliation with Himself. Your sins can be totally forgiven, and you can be pardoned by God.
And there’s no requirement…
To get your life straight so God can accept you.
To try to be a better person and “do right.”
To make up for whatever sins you have committed or are currently enslaved to.
The Good News of the Gospel
The wonderful news of the gospel is that God has sent us a Savior, the Lord Jesus Christ.
If you’re wondering Who exactly Jesus Christ is, the Bible reveals that He is God. In John 1:1-3, the Bible says this:
In the beginning was the Word, and the Word was with God, and the Word was God. He was in the beginning with God. All things were made through Him, and without Him nothing was made that was made.
Later in John 1:14, God tells us these wonderful words:
And the Word became flesh and dwelt among us, and we beheld His glory, the glory as of the only begotten of the Father, full of grace and truth.
These Scriptures show us that Jesus Christ is God Himself and that He took on human flesh.
In fact, God promised long before Jesus Christ was ever born that He would send Christ to save sinners. God, speaking through the apostle Paul, says this in Romans 1:1-4:
Paul, a bondservant of Jesus Christ, called to be an apostle, separated to the gospel of God which He promised before through His prophets in the Holy Scriptures, concerning His Son Jesus Christ our Lord, who was born of the seed of David according to the flesh, and declared to be the Son of God with power according to the Spirit of holiness, by the resurrection from the dead.
Just why did Jesus Christ become a man?
There are two important reasons for this…
1. We have no power to obey what God says. We don’t have a record of keeping the law of God.
In Isaiah 64:6, God says this:
But we are all like an unclean thing,
And all our righteousnesses are like filthy rags;
We all fade as a leaf,
And our iniquities, like the wind,
Have taken us away.
In contrast, read what the Bible says about the Lord Jesus Christ in Hebrews 7:26:
For such a High Priest was fitting for us, who is holy, harmless, undefiled, separate from sinners, and has become higher than the heavens;
Jesus Christ never sinned—in what He thought, in what He said, or in what He did.
2. We are in massive debt to God. There’s no way we can repay God back or be good so that God will look with favor on us.
We deserve punishment, and there’s no way to remove the guilt of our sin. Spiritually speaking, we are bankrupt before God.
But here’s the good news.
Jesus Christ died to take the punishment that sinners like myself deserve in hell.
Here’s what the Bible says in 2 Corinthians 5:20-21:
Now then, we are ambassadors for Christ, as though God were pleading through us: we implore you on Christ’s behalf, be reconciled to God. For He made Him who knew no sin to be sin for us, that we might become the righteousness of God in Him.
Here’s what the Bible is saying.
It’s saying that when Jesus died on the cross, God treated Him as if he had committed the sins of everyone who believes or will believe in Christ—even though Christ never sinned in the slightest.
And God gives the perfect record of Jesus Christ’s life to anyone who will believe in Jesus Christ as their Savior.
This is what’s called the great exchange: Christ takes the punishment for my sin, and then He gives me His righteousness.
And Easter Sunday is proof that what Jesus Christ did on the cross has truly saved Christians from their sins.
The Bible says in Romans 4:25 that Jesus is the Savior “who was delivered up because of our offenses, and was raised because of our justification.”
What exactly does this mean?
It means that Jesus died on the cross for sins. And He was raised from the dead because God was fully satisfied with His payment for sins.
This Sunday says Jesus Christ’s death is enough to save me from hell and make me a new person.
Are you struggling with guilt? Are you feeling weighed down by your sins?
I plead with you to come to the Lord Jesus Christ. Believe that He is both willing and able to save you. Trust Him as your Savior.
The blood that He shed on the cross is more than enough to pay for every single sin that both you and I have committed.
What Does the Gospel Have to Do with My Copywriting?
The truth of the Scriptures regarding God, sin, hell, and the wonderful forgiveness through Christ impacts everything in my life.
Below, I’d like to explain three ways Christ impacts my copywriting:
1. I no longer belong to myself.
In other words, I’m not an autonomous person who owes nothing to the world.
In 1 Corinthians 6:20, God says this:
For you were bought at a price; therefore glorify God in your body and in your spirit, which are God’s.
On the cross, Jesus bought me. He is now risen and reigning as my King, and what I do is under His authority—even my copywriting.
2. I should speak the truth.
Lying, deception, and half-truths are sins that deserve hell and God’s wrath. Since Jesus Christ had to suffer on the cross for these sins, how can I practice the sins that made my Savior suffer?
The Bible says this in Ephesians 4:25:
Therefore, putting away lying, “Let each one of you speak truth with his neighbor,” for we are members of one another.
This means I shouldn’t lie to my clients, their clients, or anyone else. It means doing what I say I will do in my contracts. It means tracking my time honestly. It means not writing deceptive marketing language simply because it sounds good—but keeping my audience in mind.
3. Making money isn’t my ultimate goal.
It’s great being a business owner, and I enjoy content creation and running my own small company. But as much as I love marketing, it’s not my ultimate purpose in life.
In Colossians 3:1-2, God says this:
If then you were raised with Christ, seek those things which are above, where Christ is, sitting at the right hand of God. Set your mind on things above, not on things on the earth.
Christ died and rose for me. And so my focus shouldn’t be on things that are temporal—such as money. Rather, they should be on things that are eternal—such as giving glory to my Savior, loving Jesus Christ with all my heart, and serving my clients.
Let’s Talk about the Gospel
Did I give this list of how Easter impacts my copywriting to boast over how good I am?
Quite the contrary.
I’m a sinner who deserves hell. And anything good in me is the grace of my Lord Jesus Christ. There’s nothing good in me—and the only One worthy of praise is the Lord Jesus Christ.
My reason for writing this article?
It’s simply to share the bad news about what our sins deserve and the good news of the gospel.
Your sins can be forgiven. You can be reconciled with God. Jesus is more than a sufficient Savior—for you and for me.
If you want to discuss with me what you’ve read, I’d encourage you to contact me here.